Changelog

Stay up to date with what’s new in Abra. We ship improvements regularly to make promotions easier to build, manage, and scale.

  • Jun 22, 2026

    Custom JavaScript & CSS Support

    Added dedicated JavaScript and CSS sections in Abra settings, making it easier to customize storefront behavior, listen for Abra events, and apply styling changes without editing theme files.
    Developer platform Storefront experience

    Enhanced Market & Currency Eligibility

    Markets have moved and are now managed directly within the Eligibility section of the Abra discount function forms, making it easier to target specific markets and currencies.
    Discount functions

    Header & Footer Banner Support

    Added support for displaying Abra banner blocks in theme header and footer sections, giving merchants more flexibility in where promotions are surfaced across their storefront.
    Storefront experience
  • Jun 17, 2026

    Abra x Shopify Sidekick Integration

    Create Abra discounts and access promotion analytics directly through Shopify Sidekick using natural language. Merchants can build campaigns faster, ask performance questions conversationally, and gain deeper insight into what’s driving revenue and conversion. Learn more
    Partnerships & integrations Performance & scale Developer platform
  • Jun 03, 2026

    Product Discount Stacking Support

    Abra product discount functions can now be stacked on the same product line item using discount tags. This update leverages Shopify’s latest API capabilities, making it easier to stack multiple product discounts. Available on Shopify Plus plans only.
    Discount functions Performance & scale
  • May 21, 2026

    Expanded BOGO & Bundle Discount Capabilities

    Added support for more advanced BOGO and bundle configurations, including configurable multi-apply limits per order, bundled products in Customer Gets sections, customizable bundle titles and images, and improved targeting controls.
    Discount functions Performance & scale
  • May 19, 2026

    Abra Storefront Translation Support

    Added support for translating banner UI content and promotion messaging across multiple languages. Merchants can now configure default translations and customize banner content per promotion based on the store’s published languages.
    Storefront experience Performance & scale

    Alia Integration Support for Dynamic Discount Codes

    Updated the Alia integration to support dynamic discount code blocks with multiple unique codes. Abra can now automatically match Alia discount IDs to promotions using the same discount ID.
    Partnerships & integrations
  • May 11, 2026

    New Simplified Fixed Plans

    Updated Abra pricing to offer predictable fixed monthly and discounted annual pricing options, making it easier to scale without usage-based fluctuations.
    Plans & billing
  • Apr 29, 2026

    Checkout Extension for Gift & Tier Banner

    Updated the checkout extension to support the unified Gift & Tier banner, displaying the appropriate messaging for both gift and tier promotions.
    Checkout experience

    Exclude Sold-Out Products from Free Gifts

    Extended the sold-out exclusion setting to free gifts. When enabled, sold-out or unavailable products will not be shown or added as free gifts.
    Storefront experience

    New Unified Gift & Tier Banner

    Combined gift and tier banners into a single new smart banner that automatically displays the appropriate content based on the promotion.
    Storefront experience
  • Apr 20, 2026

    Gift on Discounted Order Subtotal (All-in-One Function)

    Free gifts are now calculated based on the discounted order subtotal when using all-in-one discount, ensuring gifts are applied after all discount types within this function are considered.
    Discount functions
  • Apr 09, 2026

    Adjustable Private Promotion Session Duration

    Set how long private promotions remain active during a customer’s session before expiring. Change the default duration from 30 minutes to anywhere between 5 minutes and 14 days.
    Storefront experience
  • Mar 31, 2026

    Fixed-Price Support for Volume Discounts

    Volume discount functions now support fixed-price discount types, allowing you to set specific prices for items based on purchase requirements.
    Discount functions
  • Mar 19, 2026

    Google Structured Data Support for Public Promotions

    Abra now updates product structured data to reflect active public promotions. This helps ensure accurate price validation across search engines, shopping platforms, and ads. Available on Abra Grow and Advanced plans.
    Performance & scale Partnerships & integrations

    Pre-calculated Metafields

    Speed up dynamic pricing performance by loading pricing from a metafield that includes the price rules of your public promotions. Available on Abra Grow and Advanced plans.
    Storefront experience Performance & scale
  • Mar 17, 2026

    Multiple Free Gift Options for Tiered Promotions

    Merchants can now offer up to 10 products as free gift options in volume and all-in-one (previously multi-class) discount promotions, allowing customers to choose which gift they want to add to their cart.
    Discount functions Storefront experience
  • Mar 10, 2026

    BOGO Support for Multi-Product Free Gift Selection

    Merchants can now configure BOGO discounts that allow customers to choose their free gift from a selection of products. Learn more
    Discount functions Storefront experience

    Increased Promotion Discount Limit per Market

    Promotions can now include up to 5 discounts per market. Previously, promotions were limited to 5 total discounts across all markets.
    Storefront experience Performance & scale
  • Mar 03, 2026

    Exclude Sold-Out Products from Dynamic Pricing

    Added a global setting to exclude sold-out products from displaying dynamic pricing and promotional banners. This option can be toggled on or off in Abra settings.
    Storefront experience

    Expanded Variable Support

    Added support for additional JSON schema variables to make price detection and product mapping more flexible across different storefront templates and apps. New options allow Abra to read product details such as product handle, variant ID, selling plan ID, and product URL directly from page attributes and nearby elements, improving compatibility with custom themes, apps, and page builders. Learn more
    Developer platform Onboarding Storefront experience
  • Feb 26, 2026

    New Discount: BOGO & Fixed Price Discount Function

    Create BOGO, bundle, and fixed-price discounts with flexible product targeting and quantity rules. Set minimums, control eligible items, and build structured offers without complex setup.
    Discount functions
  • Feb 10, 2026

    Checkout Extension for Gift With Purchase

    Added support for a Gift with Purchase banner block in checkout to help customers add their free gift. Available on Shopify Plus plans only. Learn more
    Checkout experience
  • Feb 04, 2026

    Improved Settings Layout for Easier Navigation

    Added a dedicated Integrations section and the ability to toggle Dynamic Pricing Schema on or off.
    Performance & scale
  • Jan 20, 2026

    Free Gift Validation Improvements

    Added more robust methods of identifying when a selected free gift product is not eligible to be given away. This helps prevent configuration errors during discount setup and improves redemption accuracy on the storefront.
    Performance & scale Discount functions
  • Jan 13, 2026

    Free Gift Redemption Settings Now Configurable per Discount

    Free gift settings are now managed at the discount level, allowing precise control over gift redemption for each discount function that includes free gifts.
    Storefront experience Discount functions
  • Jan 06, 2026

    Abra Performance Improvements

    Reduced storefront script size by 50%, resulting in faster price updates and improved overall performance. Includes optimization for storefront banners, cart drawer, and Upcart integrations.
    Performance & scale
  • Dec 18, 2025

    Enhanced Analytics for Abra Promotions

    Added new performance analytics to better track promotion effectiveness.
    Insights & analytics
  • Dec 15, 2025

    Dedicated Billing Usage Section

    View usage metrics and billing details in a new centralized billing section.
    Plans & billing Insights & analytics
  • Dec 11, 2025

    Automatic Expiration for Discounts With Total Usage Limits

    Discounts created in Abra with a total usage limit will now automatically expire once the maximum usage is reached.
    Storefront experience

    Dynamic Pricing Schema Now Supports Promotion Titles

    You can now use {{ promotion.title }} in the dynamic pricing schema JSON. Learn more
    Developer platform
  • Oct 27, 2025

    Market-Specific Discounts and Currencies

    Run market-specific promotions with localized thresholds, discount logic, and currency-specific pricing displays. Learn more
    Discount functions Storefront experience Performance & scale
  • Oct 13, 2025

    Combinations

    Build multi-discount campaigns within a single promotion, with each discount maintaining its own rules and triggers. Learn more
    Discount functions Performance & scale Storefront experience
  • Jun 18, 2025

    Minimum Order Quantity (MOQ) Volume Discounts

    Set volume tiers to qualify by minimum order quantities of variants or products. A key part of any wholesale or bulk-focused strategy.
    Discount functions
  • May 21, 2025

    All-in-One Tiered Discount (Previously Multi-Class)

    Combine incentives like product discounts, free shipping, and free gifts into a single tiered offer that stacks under one discount code. Learn more
    Discount functions
  • Apr 29, 2025

    Automatic Discounts for Abra Functions

    Run any Abra function as an automatic discount across Online Store, Tapcart, and POS, with less friction, and easier stacking. Learn more
    Discount functions
  • Feb 11, 2025

    Alia Integration

    Automatically apply discounts the moment a customer completes an Alia popup, turning engagement into instant incentives. Learn more
    Partnerships & integrations Storefront experience
  • Jan 14, 2025

    Gift Tiers

    Create gift-with-purchase tiers that add or replace gifts as customers buy more, boosting AOV without deeper markdowns. Learn more
    Discount functions
  • Sep 23, 2024

    Gift With Purchase: Multiple Gifts per Order

    Allow free gifts to be added multiple times in a single order for “every $X, get a gift” style promotions. Learn more
    Discount functions
  • Jul 17, 2024

    Markets Targeting

    Target Abra discount functions by Shopify Market to run localized promotions by region or currency. Learn more
    Discount functions
  • Apr 03, 2024

    Multi-Value Discounts

    Set different discount values across products and collections under a single discount code, with product pricing updated across PDPs, collections, cart, and checkout. Learn more
    Discount functions
  • Feb 21, 2024

    Gift With Purchase: Quantity and Product/Collection Targeting

    Add more control to GWP offers by tying gifts to item quantities and restricting eligibility to specific products or collections. Learn more
    Discount functions
  • Dec 07, 2023

    Gift With Purchase Combinations

    Combine GWP discounts with other Shopify discount types (product, order, and shipping) to run layered campaigns. Learn more
    Discount functions Performance & scale
  • Oct 18, 2023

    Klaviyo Unique Links for VIP Discounts

    Deliver customer-specific discount links that auto-apply unique codes to help reduce code sharing and improve redemption accuracy. Learn more
    Partnerships & integrations Storefront experience
  • Oct 02, 2023

    Klaviyo Popup Discount Activation (JavaScript SDK)

    Automatically apply welcome offers directly from a Klaviyo signup popup so customers get discounts immediately without waiting for an email. Learn more
    Partnerships & integrations Storefront experience Developer platform
  • Aug 29, 2023

    Abra SDK

    Launched a lightweight storefront SDK that lets developers customize promotional UI and behavior while marketers manage campaigns in Abra. Learn more
    Developer platform Performance & scale
  • Jul 04, 2023

    Dynamic Pricing

    Display consistent discounted pricing and strikethroughs across the storefront to reduce discount confusion. Learn more
    Storefront experience Developer platform
  • May 16, 2023

    Abra 2.0

    Launch an updated Abra experience with simplified onboarding and improved storefront discount workflows. Learn more
    Performance & scale Onboarding Storefront experience
  • Oct 17, 2022

    Archetype Theme Support Improvements

    Added out-of-the-box dynamic pricing support for Archetype themes and display for Abra promotions in theme promotion bars and countdowns. Learn more
    Partnerships & integrations Onboarding Storefront experience