We have been working for many months with Tapcart on building out dynamic pricing through Tapcart's App Studio. Mobile apps engage your best customers and with our new integration merchants can now redefine how they manage exclusive pricing on their mobile apps, offering a seamless and personalized shopping experience that drives results.
What’s New?
The recently re-launched Tapcart App Studio allows merchants and partners to integrate new rich functionality through extensible React components. This has allowed us to introduce dynamic pricing, a game-changing feature that empowers merchants to:
- Apply discounts dynamically: Discounts can now be applied directly to collection pages, product pages, and carts, ensuring a consistent and engaging user experience.
- Enable multi-valued discounts: Merchants can assign varying discount percentages to different collections or products, perfect for strategies like warehouse pricing or exclusive promotions for specific customer segments.
- Use tiered volume discounts: Dynamically adjust pricing based on spend thresholds, rewarding customers for larger purchases and boosting overall sales. Reflecting this on the collection and product pages drives average order value even further.
The visual impact is immediate: shoppers can see discounted prices applied throughout their journey, from browsing to checkout. Whether autoapplied or activated from a push notification, this transparency not only builds trust but also encourages higher order values.
The Numbers Speak for Themselves
Early adopters of the dynamic discounting feature have seen incredible results. On web, this approach has led to a:
These results highlight the potential of mobile commerce to deliver even greater returns with tools that are specifically designed for app-based experiences.
Why Dynamic Pricing Matters
In today’s competitive retail environment, personalization is key. Shoppers expect tailored offers and intuitive shopping experiences, especially on mobile. The Tapcart App Studio enables merchants to meet these demands by providing:
- Enhanced engagement: Discounts dynamically update as shoppers browse, keeping them engaged and incentivizing purchases.
- Strategic flexibility: Merchants can deploy customized pricing strategies to suit seasonal campaigns, loyalty programs, or exclusive app promotions.
- Revenue growth: By driving higher AOV and improving conversion rates, this feature directly contributes to bottom-line results.
Use Cases for Dynamic Discounts
Merchants can unlock a wide range of possibilities with this feature, such as:
- Seasonal promotions: Highlight specific collections with special pricing during peak seasons.
- Exclusive app-only deals: Reward loyal app users with discounts not available on other channels.
- Tiered pricing for high spenders: Encourage larger purchases by offering escalating discounts for higher spend amounts.
How It Works
Promotion setup is simple from Abra – allowing you to create your own promotions without writing scripts or building sophisticated functions yourself.
The integration with Tapcart is handled end-to-end by the Abra team. For a full breakdown and to get started, view our integration guide.
Abra & Tapcart Integration Guide
Run Your First Dynamic App Exclusive Discount
Don’t miss the opportunity to elevate your app’s performance with Tapcart’s dynamic discounting. Connect with your Tapcart Account Manager or the Abra team today to get started. Together, we’ll help you create tailored shopping experiences that deliver measurable results.