Abra & Klaviyo Integration Guide

What You Can Do With Klaviyo and Abra

Abra and Klaviyo allow merchants to level up the conversion of their emails. From campaigns to flows and even directly from the popup. With our integration, you can:

Boost conversion rates by dynamically showing strikethrough pricing across your store after customers click on an email link.
Increase average order value by auto-applying discounts directly from your email popup or welcome email.
Enhance user experience by removing distractions such as redundant popups when applying discounts for specific promotions.

Special Offer for Klaviyo Merchants and Agencies

Klaviyo merchants can integrate Abra with their popup discount completely for free.

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Example

In our demo store you can turn on a promotion by adding an Abra link to the URL. You can also activate a promotion directly from the email signup form.

View live example

Setup Instructions

Step 1: Create a Promotion in Abra

From the Overview in Abra click Create promotion at the top right of the screen.
Leave Visibility set as Private.
In the Offer section click to Select a discount.
Select the type of promotion you want to run (e.g., free gift, multi-value discount, or tiered volume discount).
Configure the discount details, including customer eligibility and visibility.
Save the discount and return to the promotion.

Step 2: Generate a Discount Link

From the Abra promotion page, click on the Promote dropdown menu at the top right of the screen.
Copy the abralink. This URL parameter can be added to any URL on your Shopify store ie. shop.com/collection?abralink=code or shop.com/product?abralink=code (replace code with your promotion’s discount code).

Step 3: Add the Discount Link to Klaviyo Campaigns or Flows

Open your Klaviyo account and navigate to Campaigns.
Create or edit the email campaign where you want to include the promotion.
Add the private Abra link copied in Step 2 to the call-to-action (CTA) button or hyperlink. If you already have UTM parameters add it as an additional parameter with an & ie. ?utm_campaign=BFCM&abralink=DISCOUNT

Step 4: Test the Integration

Send a test email to yourself.
Click the discount link and make sure the promotion is applied correctly in your store.
Confirm that strikethrough pricing and other display elements work as expected.
Check the discount code is applied at checkout.