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You're turning away 30% of your customers with confusing promotions

Personalize your storefront to dramatically increase conversions by automagically applying discounts and adapting your website for every customer.

Promotions that work like magic

Built for every merchant,
works on any store

Abra is built by merchants like you, after years of MacGyvering together solutions to make promotions work the way they should.

We built it for people like us – merchants who want something powerful and reliable, that works in as few clicks as possible.

Data driven performance to increase revenue

Data driven performance
to increase revenue

Increase revenue by up to 150% on every email you send, and reduce your cost per acquisition by up to 44% on ads with personalization.

Read case study

Create an experience,
not a landing page

Large scale merchants build sophisticated landing pages for every promotion.

With Abra, your promotion is applied anywhere on your online store you want to connect with your customers.

Create an experience, not a landing page
Give customers discounts, not codes

Give customers discounts,
not codes

Giving your customers discounts codes to use at checkout often leads to more abandoned carts and support tickets than conversions.

Abra boosts conversions by automatically applying discounts and updating prices dynamically so customers are not left to figure out where or how to use the codes.

Read case study

Abra works with
all Archetype themes

Add dynamic pricing to your Archetype theme, and improve your conversions today.

Learn more
Abra works with all Archetype themes
Abra SDK: developer tools are in our DNA

Abra SDK:
developer tools are in our DNA

Enhance your storefront experience for any promotion.

Our SDK gives you the framework, tools, and infrastructure to customize your storefront experience for any promotion. If you can dream it, you can do it.

Learn about the Abra SDK
How it works

Promote

Create your discount code in Shopify and use Abra to create store widgets to promote the discount

Show, don't tell

Your customers will get a pop-up notification with an applied discount, and the prices will update to reflect that offer

Convert

Customers will know what they will pay before they reach checkout, reducing abandoned carts and increasing conversion

Try it for yourself

Starter
$9/month
+3% of total attributed sales
  • Unlimited visits per month
  • All features including dynamic pricing, sections & auto applied discounts
  • Abra SDK access
  • Dedicated account manager, support and monitoring
Growth
$149/month
 
  • Up to 100,000 store visits per month
  • All features including dynamic pricing, sections & auto applied discounts
  • Abra SDK access
  • Dedicated account manager, support and monitoring
Scale
$249/month
$49 per 100,000 additional store visits
  • Up to 300,000 store visits per month
  • All features including dynamic pricing, sections & auto applied discounts
  • Abra SDK access
  • Dedicated account manager, support and monitoring

Made with love & empathy

We met at Shopify, where we worked on Marketing Technology. Since then, we have built apps and run e-commerce stores ourselves. Abra is our way of making real what we see as the missing building block of ecommerce.

→ Read more about our team

Daniel Patricio Abra Founder
Daniel Patricio
Spent 8 years at Shopify as a Product Lead on Marketing Technology and headless storefronts. Angel investor in 10+ startups in the commerce and SaaS space.

Shopify merchant since 2015.
Ryan Macdonald Abra Co-Founder
Ryan Macdonald
Spent 5 years at Shopify as a Staff Developer building themes for Shopify Plus merchants, Marketing Technology and Shop storefronts.

Ryan built a Shopify app for smart upsells, and most recently worked on Spotify's innovation team.
Ilia Larionov Abra Co-Founder
Ilia Larionov
Spent 5 years at Shopify as a Product Design Lead working on Design Systems, Channels and Marketing Technology. Active advisor and angel investor in commerce and SaaS space.

Shopify merchant since 2017.