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You can create really powerful discount combinations that tap into Shopify's discount functions without having to write any code. It's well worth the price in terms of ROI.
— Paul O'Reilly, CPAPXchange
Launch More Creative Campaigns
For the promotion that’s been sitting in the “great idea, no resources” pile.
All-In-One Discount
Flexible discounting logic that guides shoppers, grows carts, and keeps customers coming back.
Gift with Purchase
Transform every purchase into an experience with gifts that surprise, delight, and keep customers coming back.
Tiered Discounts
Layer discounts, gifts, and shipping rewards into tiered campaigns that increase AOV and keep customers engaged.
Tiered Gifting
Drive higher spend and repeat purchases with tiered gifts that make every cart feel like an opportunity, not an endpoint.
Selectable Gift with Purchase
Turn every gifting campaign into a conversion driver with rewards that customers want and margins that stay intact.
Promotions That Drive Discovery
Encourage customers to explore more of your catalog with incentives that reward additional purchases.
Up to X Off Deals
Create margin-aware discounts with logic designed for precision, control and strategy.
Buy More, Save More
Turn big carts into bigger wins with tiered volume discounts that reward high-intent buyers.
Buy 2+, Get a Discount
Turn product discovery into larger carts with quantity-based incentives.
Buy 2+, Get a Gift
Use targeted rewards to influence what customers buy, increase order value, and move inventory with intent.
Fixed Price Bundles
Build fixed-price bundles that shape what customers buy while keeping pricing intentional and brand-safe.
End-to-end margin protection
Keep margins intact from site to stockroom to global markets. Discounting built for your entire operation.
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Buyer Specific
Control who sees promotions with precise precision. Target VIPs, wholesalers, or loyalty members with tailored offers, while the public pays full price.
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Inventory Smart
Clear seasonal or slow-moving products strategically and control costs with bulk codes, one-time promos, and MOQs that protect margins.
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Markets Aware
Assign discounts by region to reflect local economics, warehousing, and margin needs, keeping campaigns profitable globally.
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Abra has finally cracked the code on something that should be simple but rarely is: managing discounts. Coming from corporate fashion retail, we’ve used just about every tool out there, and nothing made the process feel effortless inside Shopify—until Abra.
— Jesus Daniel Gutierrez Cornejo, Gay Pride Apparel
Deliver the Right Offer to the Right Customer
Target by market, audience, or purchase behavior.
Gifts by Market
Run one promotion that adapts by market with gifts that reflect local demand, inventory, and context.
Gifts by Collection
Rewards that align with the purchase, your brand, and your partners, all in one promotion.
Subscription Discounts
Apply flexible discounting so subscriptions stay competitive across every campaign.
Subscription Gifting
Cut through the standard 15% off and turn every delivery into a premium experience with gifts that retain subscribers and put overstock to work.
Integrated with your favourite tools
Built-in integrations keep your promotions consistent across every channel, without extra lift for your team or agency.
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Alia
Reward customers with seamless discounts for interacting with educational popups.
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Klaviyo
Trigger smarter discounts directly from email and SMS flows with auto-applied dynamic pricing.
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Postscript New
Send auto-applied SMS discounts, VIP offers, and dynamic promotions that drive conversions.
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Social Snowball
Auto-apply affiliate offers and show live savings to turn referrals into instant purchases.
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Tapcart
Run tiered discounts, personalized promotions, and seamless gift with purchase inside your Tapcart app.
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Upcart by Aftersell
Launch layered, segmented promotions in the cart drawer with clear savings, no coding required.
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Customer Accounts
Target discounts and gifts by customer segment to prevent leaks and reward key shoppers.
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Subscription Gift With Purchase
Automatically add subscription gifts to cart and track progress through checkout.
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Abra helped us lift SMS conversion by 35% on private landing pages tailored to each audience.
— David Feldman, Head of Ecommerce, Good Protein
Pricing
Flex
$99/mo
1.5% of attributed revenue over $10k. Flexible usage pricing for brands running low volume promotions.
Fixed Most popular
$499/mo
Predictable monthly pricing for brands using promotions as an ongoing growth strategy.
Annual
$999
299/moPreferred annual pricing for brands investing in long-term promotional growth.
All charges are billed in USD every 30 days. Fixed pricing plans are available for enterprise merchants.
Conversion Labs Blog
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Build Variant-Level Promotions Without the Manual Work
Daniel PatricioBuild Variant-Level Promotions Without the Manual Work
Daniel Patricio
Latest reviews
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Abra is changing the game when it comes to personalised offers. Now you can implement a highly strategic offer architecture for many different segments of the market for paid ads, email, and first-time buyers vs returning customers - the flexibility is incredible.
We'll continue to use Abra and no doubt it will continue to get even better as the widen out their integrations with other apps in our tech stack. Also, their support is awesome - fast responses and great attention to detail!
Cancha
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This app is feature packed- the ability to do tiered discounts cross platform (Shopify/Tapcart) is amazing. With multiple options for the types of discounts offered- as well as the ability to "hide" the discount making this a marketing team dream come true- offering a hidden discount to a sub set of users... the possibilities are endless and we've only just begun to explore them.
Add in the fact the Abra team is insanely talented and fast... they are amazing to work with. There isn't enough stars on here to document the level of service and satisfaction we have.
Miranda Frye
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While I'm new to Abra still and learning all of the ins and outs, its already been instrumental in improving our ability to promote discounts as we want. Shopify is so limited, and with Abra, we've found workarounds that other apps have not been able to provide.
Additionally, I have to shoutout their support and responsiveness. Their team responded in under 12 hours to my questions and concerns, multiple times. i'm very appreciative!
cpap.com
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Daniel and the Abra Promotions team are true masters of their craft. The app creates such a wonderful, frictionless shopping experience for our promotions but the real get here is the expertise of Daniel and his team - they are wonderful to work with and amazing at executing quickly.
I am so thankful to have been introduced through one of our Shopify partners - it's been such a win for us so far!
Skinny Mixes
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Installed Abra in time for our Black Friday sale and literally doubled our discount code usage compared to last year. Customer service was great, and they helped us get up and running in no time. They were quick to respond to any issues that popped up and were super helpful every step of the way. Easiest 5 stars I've ever given.
Spiral Direct
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The Abra team has been so helpful with the entire set up process especially with our app and integration. This is the best customer support our team has ever received from an app partner! Highly recommend, especially if you are looking to have discounts run within your mobile app!
Primally Pure
