We are excited to share that Abra has been recognized as one of the Top 25 Built for Shopify Apps. From our many years as merchants ourselves, we know how hard it is to find apps that actually deliver on their promises — and we're honored that Shopify has recognized our commitment to building something exceptional.
This recognition means everything to our team. Almost two years ago, we achieved Built for Shopify certification, meeting Shopify's highest standards for speed, reliability, and seamless integration. But we didn't stop there.
What Got Us Here
When Daniel’s promotion broke at 3 AM on Black Friday, we realized something fundamental: merchants need promotions that actually work when it matters most. In addition to being the spark for starting Abra, it inspired a principle that we should always seek to use the latest and most reliable APIs available in the Shopify ecosystem.
Since earning our Built for Shopify badge, we've seen how merchant needs around discounts have evolved dramatically. Simple percentage-off codes, applied on all products aren't enough anymore. Merchants want sophisticated promotions that protect margins while driving conversions. They want to combine product discounts with free gifts. They want to add those gifts to cart automatically without complex workarounds.
Their customers just want it to work, seamlessly, in as few clicks as possible.
That's why we were one of the first developers to partner closely with Shopify to develop our multi-class discount feature — the ability to combine different discount types in one seamless code.
Best of Built for Shopify 2025
May brought the brightest minds in the ecommerce ecosystem to Toronto for Shopify’s annual Editions conference. After a busy few weeks pushing to build on the new Discount API we were excited to be featured in Editions Summer 2025 and to connect with folks we worked with at Shopify and the rest of the ecosystem.
As the elevator doors opened to the welcome party at 620 King Street — we were surprised to be greeted by Harley Finkelstein, Glen Coates, Eytan Seidman and many other familiar faces from the Shopify Platform and Product teams.
With a reception of champagne and a view of the Toronto skyline, they let us and a handful of other partners know we had been selected as one of the top 25 Built for Shopify apps for 2025. In addition to the accolade, they gave us a Built for Shopify trophy and a custom leather jacket.
The recognition from the team at Shopify means the world to us after the many years we have spent building on the platform. The Shopify team shows up and knows how to listen, take feedback and push their partners to where they see the merchant needs.
Looking Forward and Building for the Future
From day one, when we started building Abra, we committed to always use the latest tooling and APIs from Shopify whenever available.
This came from a belief that Shopify was investing and building with the highest standards for merchants. In deciding to always build where Shopify was investing their time, we had the foresight into the needs of the largest Shopify merchants. In building on top of Shopify’s functions APIs we have seen the expanding profile of Shopify Plus merchants and the more complex needs they have, in a world that is constantly changing and with customer expectations as high as ever.
We came out of Q4 last year with combinations and markets at the top of our minds as the biggest problem merchants would need in 2025. To see the commitment and powerful new APIs from the Shopify team to serve those same problem areas energized our team.
Looking towards the future, we are motivated and driven to be building alongside a partner with the same vision as us as we head into the critical Black Friday season.
Black Friday and Beyond
With Black Friday approaching, merchants are already using our multi-class functions to create promotions that would have been impossible just a year ago. With their new additions to the APIs we are excited to expand into more multi-market, POS and B2B features as merchants look to multi-channel in the key season.
These aren't just features, they're new ways to enhance customer experience while protecting your margins and in a world where the possibilities are constantly expanding, we are more motivated than ever to keep building at the highest standard.
Ready to experience what earned us Top 25 Built for Shopify recognition? Head into the Abra app to try out our multi-class discount today, or book a demo and we can take you through the functionality.