No missed gifts. Higher AOV. Meet Abra’s Gift with Purchase Checkout Extension.

You put real thought into your gifting campaign. You set the rules, picked the right product, dialed in the thresholds. A customer hits $150, a gift appears. Clean, automatic, on-brand. Exactly as intended.

And then somewhere between "add to cart" and "place order," something goes sideways.

The customer removes the gift. Maybe by accident, maybe to "clean up" their cart, maybe just because they're a chaotic checkout person. They complete the order, don't think about it again until the package arrives, and then: "Where's my free gift?"

You know what happened. They know what happened, somewhere deep down. But by the time the support ticket lands, it's your problem to solve.

There's a better way to run this.

A gifting experience that actually follows your customer

The best GWP campaigns don't just offer a gift, they make sure the customer never forgets it's there. That means surfacing the right incentive at the right moment, throughout the entire buying journey.

On the product page, the gift is front and center. A customer lands on a product, sees they're close to qualifying, and suddenly that $150 threshold feels achievable. Clear, on-brand incentives early in the journey do real work on AOV. A customer who knows a gift is waiting is a customer who's motivated to spend toward it.

In the cart, it's about reinforcing that momentum. If a customer qualifies, the gift is automatically added, confirmed, and carried into checkout. If they're close but not quite there, the incentive keeps doing its job.

Both touchpoints matter. But there's always been one place where things could still fall apart.

The last mile problem

Checkout is where intent becomes action. It's also where carts get scrutinized, second-guessed, and edited.

Customers are indecisive. They add and remove products, change quantities, swap things in and out. For most of the cart, that’s fine. For gifting campaigns, it can get messy:

• Customers qualify and unqualify as their cart changes, turning an auto-added free gift into a full-priced item they reasonably remove
• Customers “tidy up” their cart, removing items they don’t recognize or didn’t consciously add
• Customers accidentally remove the gift while adjusting quantities

And in more complex GWP campaigns where customers need to choose a size, style, or variant, a different problem appears:

• They qualify but never complete the gift selection
• They skip the variant step entirely
• They assume it’s handled automatically

In any of these cases, the gift is gone by the time they hit checkout, and neither the customer nor the merchant knows it yet. From the moment that order is placed to the moment it arrives at their door, there's a support ticket waiting to happen.

Introducing the Gift with Purchase Checkout Extension

Abra's new Gift with Purchase Checkout Extension is the last line of defense for your gifting campaign. Built on Checkout Extensibility, it's fast, native, and on-brand.

Here's how it works:

• Never miss a qualifying customer. If they've earned a gift, they'll see a prompt to add it before they complete their order.
• Catch the ones who slipped away. If a customer removed their gift, the extension gives them one more chance to claim it.
• Close the gap. If they're close but not quite there, show them exactly how much more they need to spend.

The result: fewer "where's my gift?" tickets, and a gifting experience that's consistent and clear from the first product page all the way through to order confirmation.

Works across your full Abra setup, whether you're running standalone GWP campaigns or multi-tier promotions.

The full picture

The product page gets their attention. The cart builds momentum. Checkout closes the loop.

Clear incentives at every stage. No gaps. No surprises. No tickets.