Point of Sale with Abra: Bring Your In-Store Promotions Into One Clean System

Retail plays a different role than ecommerce. It’s tactile, personal, and often where loyalty forms. Shopify built its discount system to be powerful and extensible, which is why apps often take the lead on advanced promotion logic. But for many merchants, that means in-store promotions end up feeling more technical than expected — especially once you move beyond simple, storewide sales.

Most brands discover quickly that building point-of-sale discounts is far more technical than expected. Creating even a simple in-store promotion often requires someone who understands scripts or advanced discount logic, and in many cases, the setup has to happen on the physical POS device. That means retail teams are suddenly responsible for work that realistically requires a developer and most stores don’t have one standing nearby.

The challenges don’t end there. Because POS discounts apply everywhere, brands struggle to tailor offers to one location without affecting all of them. Running a local event, testing a market-specific incentive, or promoting a single flagship store becomes far more complicated than it should be. And when online and in-store promotions live in separate systems, it’s easy for campaigns to drift out of sync, especially during major sale moments like Black Friday.

All of this makes point-of-sale promotions harder to plan, harder to execute, and harder to keep aligned with the broader customer experience.

Introducing Point of Sale Promotions with Abra

Point of Sale Promotions with Abra brings your in-store promotions into the same system you already use to run online campaigns. Instead of building discounts in two different places — or relying on someone technical to configure logic on the POS device — everything starts in Abra.

You create the promotion once, choose where it applies, and Abra handles the rest. The rules, thresholds, eligibility, and logic that power your online promotions now work seamlessly in your stores, without scripts or manual setup. Retail teams get clear, consistent experiences at checkout. Marketing teams get reliable control. Customers get an aligned journey no matter where they shop.

This makes it easier to tailor offers to specific stores, run events without duplicating work, and keep your online and POS incentives perfectly in sync. It also means the advanced structures you rely on, like tiered discounts and rewards, buy more save more promotions, selectable gifting and so much more can be used in-store without any technical lift. You’re not limited to the simplest version of a sale just because it happens at the counter.

With Point of Sale, your entire promotion strategy lives in one place and behaves the same everywhere.

What You Can Do With Point-of-Sale Promotions

Run promotions exactly where you need them, across any channel you choose

Point-of-sale promotions give you full control over where a campaign appears: online, in-store, and in your Tapcart app. You choose the channel and the store, and Abra keeps everything consistent.

• Create POS and location specific incentives to drive foot traffic

• Align online, in-store, and app experiences for major sale moments like BFCM

• Target specific stores or customer groups with location-based offers

  (e.g., VIP-only discounts redeemable at one retail location)

Bring advanced discount structures into your stores without scripts

The same promotion logic you use online now works at the counter, giving you full control over how products are discounted, how baskets grow, and how shoppers move through the purchase journey.

→ Build product-level “Up to X% Off” sales that match your margins: Create discounts that reflect how each product performs in-store; higher reductions for items you need to move, lighter ones for products that already convert, and pricing that stays margin-safe across every location.

→ Drive bigger baskets with buy-more-save-more incentives: Encourage add-ons and larger purchases with simple volume-based rewards shoppers instinctively understand.

→ Combine discounts and gifts to guide the entire in-store journey: Start with a clear percentage-off sale, then add a gift threshold that encourages customers to keep exploring and adding to cart.

Simplify retail operations so stores and staff stay focused on customers

By centralizing your promotions, in-store teams no longer need to set up or troubleshoot discount logic. Everything behaves predictably at checkout, whether you have one store or twenty.

• Clear, consistent discount behavior reduces overrides and questions
• No store-level setup required; staff simply ring up the sale
• New retail locations inherit the same promotion workflow automatically

The Bottom Line

Point of Sale with Abra brings retail into your existing promotion strategy instead of keeping it in its own workflow. It removes the technical lift, removes the need for in-store setup, and removes the disconnect between online and in-store campaigns.

With one place to build every promotion, brands get more control, more consistency, and more space to use retail intentionally, whether that means mirroring online logic or creating experiences unique to the store.

Because the best in-store promotions don’t just run.

They fit the moment and the customer, wherever the checkout happens.