Email popups are everywhere and customers often dismiss them without a second thought. But what if you could turn those moments into real engagement—where learning about your brand actually feels rewarding?
With the new Abra & Alia integration, you can actually apply discounts immediately when customers interact with popups—increasing engagement and driving conversions without any extra friction.
Inspired by one of our merchants that had used Abra for Black Friday. They started the year off evaluating their funnels and looking for opportunities to increase conversion. We used this as an opportunity to build a deeper integration with one of our partners—Alia.
Why This Matters
Shoppers today aren’t just looking for discounts—they want to connect with brands they trust. That’s where Alia has bought a fresh take on popups. Instead of the one dimensional “get 10% off” popups, Alia lets you educate customers about your products in a fun, interactive way. And with Abra in the mix, those learnings immediately translate into real incentives—be it a gift with purchase or a tiered discount updating before your eyes.
- Seamless discount application. No codes, no confusion—just instant rewards for engaged customers.
- Immediate strikethrough pricing. Straight from the popup, strike-through all eligible product prices to boost conversions and AOV.
- Smarter promotions. Use Alia’s insights to tailor your promotions and personalize offers.
Get Started Today
The best time to engage customers is when they’re already interested. With Abra & Alia, you can turn that engagement into seamless sales.
To sweeten the deal for Alia customers we are setting up their first Abra promotion from their popup completely for free.