For brands with loyal customers, their mobile app is their hub for connecting with those customers, lowering remarketing costs and creating exclusive experiences. Promotions are a big part of the mobile experience and a key element is making those promotions exclusive, powerful and ultimately engaging.
Today we are launching a new integration that will enable merchants to run exclusive promotions in their app with more confidence.
We are partnering with Tapcart to supercharge how our merchants run app-exclusive promotions – just in time for BFCM.
Making App-Exclusive Promotions Simple
Last year we started exploring mobile integrations when one of our larger apparel merchants wanted to run the same promotion from their online store on their mobile app.
The merchant wasn’t using Tapcart and despite having the APIs and SDK on our end, the mobile app didn’t have the platform to enable us to extend our merchant’s functionality to the app.
From there we got to work with the Tapcart team and showed them the functions we had built. Many of their merchants were looking to do app-exclusives but had been blocked in the past by Shopify Scripts. We had a bank of complex functions and an attribution system that allows us to fingerprint customers on the store and checkout. This created an opportunity to help Tapcart merchants execute app-exclusive discounts leading into the key promotional season.
Optimizing for Better Retention and Profit Margins
Together we built something new – we took our Multi-Value Collection Discount that allows you to discount different collections at different values and added a Tapcart Exclusive checkbox to the promotion setup form. Giving merchants control of both the discount value and which channels it is available in.
In Tapcart there is now an Abra integration that allows you to easily set up your app-exclusive discount. Our Cart Block fingerprints customers in the cart and makes any app-exclusive discount work in the app. This means if someone tries to take that app discount and use it on the web, it will be blocked – making your app-exclusive, truly exclusive.
We have also built a flexible Promotion Block which allows you to apply a discount from any part of the app – cart or custom screen. This allows you to auto-apply discounts, but also create unique experiences in the app where you can activate unique discounts for different customers.
We have launched this with some of Tapcart’s largest merchants over the last few months with custom blocks and have seen those merchants becoming more confident with running aggressive promotions in their app. Now with the launch of our integration it is simpler than ever to put together.
App-Exclusives From Abra & Tapcart
To help merchants maximize their BFCM potential, we made the app-exclusive discount functionality free for Tapcart merchants. Now any merchant can run a single app-exclusive discount in their app, an easy way to make your app download incentive truly app-exclusive.
Getting setup is easy with Abra’s team helping you implement it end-to-end.
We have also built several premium features that allow merchants to maximize their in-app revenue. With the ability to activate multiple promotions in the app, you can integrate push notifications and apply different promotions to different customers.
In addition to our Multi-Value Collection Discount, we are enabling merchants to create an exclusive gift with purchase or a tiered volume discount. With a smooth user experience that adds the gift to cart and changes the discount with every tier – all the while being locked down and exclusive to the app. Giving merchants another option for merchandising promotions in their mobile app other than just a single deep discount.
Coming Soon: Dynamic Pricing
Additionally to applying discounts, we are going to bring our dynamic pricing functionality to Tapcart. This means that not only will you be able to add a discount to cart but you will be able to dynamically display that discounted price on the collection and product pages.
This will all be launched alongside Tapcart’s upcoming App Studio update.
Tapcart with Abra’s Dynamic Pricing
Setting Up App-Exclusive Discounts
Dive into these new features and level up your plans for BFCM. Optimize your mobile app for more exclusive promotions and better profit margins with Abra.