Headless

Bring your promotions to market, not a dev queue

Cut the developer overhead. Give marketers the tools to launch, iterate, and optimize headless promotions on their own.

Build it once. Build on it forever.

Replace one-off campaign development with reusable promotion infrastructure built to support campaign after campaign.

Marketing can take it from here

Create complex promotions without building development lead time into every campaign.

  • Build complex promotion logic through an accessible UI
  • Preview and test promotions before launch
  • Reuse the promotional components your developers already built
  • Schedule campaigns to launch and end automatically
  • Control who sees and qualifies for each promotion

Personalize more than product recommendations

Run hundreds of unique promotions at once, each with its own combination of discounts, strikethrough pricing, rewards, storefront blocks, and messaging, using Abra’s granular visibility controls.

Infrastructure developers want to work with

Flexible APIs, a reusable NPM package, and storefront-readable promotion data make Abra easy to integrate, customize, and maintain as the platform evolves.

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Make every component your own

Render every promotion component to match the storefront. Control the design, interactions, and customer experience while Abra powers the promotion underneath.

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Create promotions as flexible as your storefront

Reduce developer overhead while giving marketing the control to build, target, test, and launch complex promotions at scale.

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