We built Abra to be a swiss army knife for promotions that can be used in every channel. I first prototyped Abra with Bull and Cleaver, starting with my marketing emails. Over time we have seen Abra used in everything from ads, emails, popups to loyalty programs.
One of the big untapped channels for personalization is affiliates. After getting to know Noah and Zohaib from Social Snowball we got working on building something very powerful for merchants together.
Personalized Affiliate Experiences: The Game-Changer
Our new integration with Social Snowball takes affiliate marketing to the next level by creating a personalized shopping experience for customers interacting with an affiliate link for the first time. Here is how it works:
- Instant Discount Application: When a customer clicks on an affiliate's unique link, Abra automatically displays the discount and the entire storefront is instantly transformed with personalized content for that specific customer.. The customer sees what they will pay – a simple and proven way of getting more of them converting at checkout.
- Unique Codes: Abra uses the unique code from each affiliate to personalize the experience. We also integrate with Social Snowball’s Safe Links, increasing conversions from their best-in-class discount-leak-prevention product.
- Personalized Storefront Experiences, Not Landing Pages: Rather than building new landing pages for each affiliate, we augment every page on your existing site using the information from the promotion and your affiliate, providing immediate feedback and increasing trust.
View example affiliate promotion
Setting Up the Integration
Getting started is simple with our integration doing all the hard work. To get started:
- In your Abra settings area, click "Activate” on the Social Snowball integration card
- Enable Abra from the Integrations area within Social Snowball
- Abra and Social Snowball will automatically sync all of your affiliate programs, converting them into dynamic promotions
- View the promotions and edit the banners from within Abra
Automagic Personalization for Each Affiliate
Once set up, Abra will personalize your Safe Links or Affiliate Links from Social Snowball no matter how many thousand affiliates you have.
- Abra will display discounted prices on collection and product pages for customers coming from specific affiliates
- Dynamically insert context and personalization, such as the affiliate's name
- Create a sense of exclusivity that can drive higher conversion rates for both your affiliates and your business
Proven to Boost Conversions
Our early adopters have seen remarkable results with 20-30% increase in conversions.
By personalizing the shopping journey for affiliate-referred customers, we're not just applying discounts – we're creating a tailored experience that personalizes the affiliate experience and drives conversions by simplifying decision making for customers.
Get Started Today
Ready to supercharge your affiliate marketing? Here's how to get started:
- Ensure you have both Abra and Social Snowball installed on your Shopify store
- Follow the simple integration setup process outlined above
- Test by using one of your affiliate links – you'll immediately see the personalized experience in action