Shopify’s discount engine is built around a sensible assumption: most customers shouldn’t receive multiple product discounts on the same item. For the vast majority of promotions, that works perfectly well.
The challenge is that promotions rarely stay simple forever.
As brands grow, discounts stop being standalone campaigns and start becoming part of larger marketing programs. Loyalty teams want exclusive rewards. Influencer teams want campaign-specific offers. Merchandisers want seasonal promotions. Retention teams want incentives for subscribers and VIPs.
Individually, each initiative makes sense. Together, they start competing for the same products and the same customers.
Your loyalty team wants to reward members with an extra discount. Your influencer team wants to offer exclusive savings through a partner campaign. Meanwhile, a seasonal promotion is already running across the store.
On paper, it makes perfect sense. Each initiative serves a different purpose and serves a different customer.
Then the support tickets start rolling in.
“Why doesn’t my loyalty discount work with the sale?”
“Why can’t I use my influencer code?”
You look into it, only to discover the same answer merchants have been hearing for years:
“Sorry, Shopify only supports one product discount per line item.”
Introducing Abra’s Stackable Discounts
As of today, Shopify Plus merchants can stack multiple product discounts on the same line item with Abra.
Loyalty programs, influencer campaigns, seasonal promotions, clearance events, and retail-style offers no longer need to compete for the same promotional space. Instead, brands can layer incentives together and build promotions around business goals rather than platform limitations.
Loyalty Discounts on Top of Existing Sales
If you’re running a 20% off sale, your loyalty members can still receive an additional reward. And if you’re a Rivo customer, you’re in luck. Our partnership with Rivo means loyalty discounts can seamlessly stack on top of your Abra discounts. Everyone gets the sale and your best customers get something extra.
Influencer Discounts on Top of Seasonal Promotions
Your influencer campaign doesn’t need to pause because a sale is running. Let influencer audiences receive an additional discount on top of your existing promotion.
New Customer Incentives with your Sitewide Promos
Acquiring a customer is expensive. Give first-time shoppers an additional incentive to purchase without changing your broader campaign.
The Bottom Line
The best promotions don’t exist in isolation. Abra's Stacked Product Discounts make it possible for Shopify Plus brands to support multiple business goals at the same time, giving marketers more flexibility in how they structure offers and reward customers.
We think the best products don’t exist in isolation either. That’s why we build closely with partners like Rivo. Together, we’ve created a seamless loyalty experience that lets merchants reward their best customers on top of existing Abra promotions, without compromising the broader customer experience.
Your Loyalty Program Just Got More Interesting
Available now for Shopify Plus merchants. Build your first stacked discount campaign today.
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