Meet Abra Markets: Run Localized Promotions That Feel Native Everywhere

Shopify has made it easier than ever to sell globally. With Shopify Markets, brands can manage regional pricing, currencies, and checkout experiences from one store.

While pricing can differ by market, discounting remains global: the same offer applied everywhere, regardless of region or margin.

That means:

1. You can’t tailor offers to different regions. Every shopper gets the same percentage off, even when costs and margins vary. Discounts end up looking unintentional or misaligned.
2. Thresholds like “Free shipping over $100” don’t translate cleanly across currencies, so progress bars and incentives display inconsistent or awkward values
3. Multi-warehouse setups, regional stock differences, or country-specific promotions require duplicate campaigns or manual workarounds
4. Dynamic pricing breaks down across currencies, leaving storefronts cluttered with uneven strikethroughs and decimals that erode trust

The result is a disjointed experience for both teams and customers. Extra ops overhead internally, and confusing signals externally. Shopify built the foundation for global selling. Abra Markets builds on it, giving brands full control over how discounts display, trigger, and perform across every market they sell in.

And with last week’s release of Abra Combinations, brands can now create a single link to send to every customer and see the correct, market-specific discount automatically applied for each one.

Introducing Abra Markets

Abra Markets brings regional intelligence to your promotions. It lets you define unique discount logic for each market, aligning offers, currencies, and margins without duplicating work.

You can now:

• Set region-specific discounts and thresholds.
• Display clean, localized strikethrough pricing in every currency.
• Schedule campaigns by market and time zone.
• Keep progress bars, popups, and banners aligned with local values.
• Protect profitability by tailoring offers to each region’s true costs.

Everything runs from one dashboard, using the same no-code setup you already know in Abra.

1. Multi-Warehouse, Multi-Currency Campaigns

Run one promotion across every warehouse. Offer 10% off pre-orders in the U.S. while keeping Canadian inventory full price. Abra Markets applies the right logic and currency automatically without managing multiple manual discount codes.

2. Thresholds That Match the Market

“Free shipping over $100” shouldn’t look like €92 or $132. Abra Markets converts thresholds and progress bars into each region’s currency so shoppers see clean, consistent milestones that actually motivate checkout.

3. Regional Product Drops

A jewelry sale in Spain. A capsule launch in the U.K. A limited release in Italy. Abra Markets lets you manage them all in one campaign with localized pricing, timing, and visibility per market.

4. Protect Margins While Staying Global

Different regions mean different costs. Abra Markets helps you align offers to local margins, duties, and taxes, so every promotion stays profitable without limiting your global reach.

Corner Each Market

Before: global discounts that ignored local pricing and created inconsistent experiences.

After: one campaign that adapts to every market and is clean, localized, and margin-aware.

Abra Markets completes the story Shopify started with Markets. It connects pricing and promotions under one system, giving brands true regional control without complexity.

Sell globally. Discount locally.

Book a demo to see it in action.