Ahead of Black Friday 2024 we announced Abra’s Tiered Discounts, a powerful promotion type that combines tiers with dynamic pricing – our conversion and order value boosting technology. Today we are adding a new type of tiered promotion, one that gives you even more control over your margins and customer experience.
Spend More, Gift More
Gift with purchase function has been one of our most popular features and this year we are following it with Gift with Purchase Tiers.
With Gift Tiers a merchant can upsell customers on gifts while they incrementally spend more. You can create levels to that promotion to push average order values even higher.
We’ve made this even more powerful by giving merchants the ability to add a new gift at every level or smart swapping the gift as they go up the offer ladder.
Optimizing for Profit Margins and Bigger Orders
A bigger discount isn’t always an attractive option for margin and brand sensitive merchants we work with.
With our new Gift Tiers, you can fine-tune promotions that match your margin and profit targets. This helps you calibrate the upside of a promotion to the total order value – giving you more predictable control of your margins.
Meet Gift Tiers by Abra
Today merchants can launch promotions with tiered gifts, either broken down by quantity of items or spend amount.
Both the qualifying purchases and the gifted products can be fine-tuned as expected with all Abra Functions, including for subscription purchases and offers for specific customer segments.
These tiers can be delivered to customers with a single discount code and dynamically applied by Abra on product and cart pages, allowing VIP pricing or exclusive sale experience that can be turned on with a special link.
Here are a couple of examples of what is now possible with Abra.
Examples of Gift Tiers
Samples
Add different product samples as customers spend more as a reward and opportunity to try something new that might become a favorite.
Upgrades
As a customer spends more, give them a more valuable version of the gift, maybe a rarer product.
High AOV
A/B test tiers with different values based on the spending attributes of your customer segments.
Setting Up Gift Tiers
Dive into these new features and level up your plans to kick off 2025. Optimize your upcoming sale for better profit margins with Abra.