Deal season is around the corner and today we are launching something huge for any merchants looking to maximize AOV (average order value) going into Black Friday.
We are combining tiers – a trusted promotion tactic with dynamic pricing – our conversion and order value boosting technology.
Spend More And Save
With Abra we have learned that showing how much a customer will pay before they reach checkout is a shortcut to conversions. Making decisions simpler for customers gets them to checkout faster.
With tiers a merchant can share incentives directly with their customers and upsell them on a bigger discount with a larger purchase. However there is friction in reminding customers about the tiers and how much they will actually pay.
When you communicate tiers clearly – customers add more to cart to capitalize on that offer. When it feels more timely, more exclusive and more transparent – it converts.
Optimizing for Profit Margins and Bigger Orders
In a world where we all feel the price pressure as merchants, and BFCM feels like a race to the biggest markdown – tiers allow us to drive action in a controllable way.
With our new Discount Tiers, you can fine-tune discounts and buying patterns that match your margins and profit targets. This helps you calibrate the upside of a discount to the total order value – giving you more predictable control of your margins.
Meet Discount Tiers by Abra
With Abra’s new Discount Tiers merchants can launch promotions with tiered discount values, either broken down by quantity of items or spend amount.
Both the qualifying purchases and the discounted products can be fine-tuned as expected with all Abra Functions, including subscriptions and even specific customer segments.
These tiers can be delivered to customers with a single discount code and dynamically applied by Abra on the collection, product, cart and checkout pages, allowing VIP pricing or exclusive sale experience that can be turned on with a special link.
Here are a couple examples of what is now possible with Abra.
Examples of Discount Tiers
Spend tiers
Spend more to save more.
Quantity tiers
Add more from certain collections to save more.
Subscription tiers
Save more when you add subscription products.
High AOV tiers
Create a unique private promotion link with different tier values for your bigger spending customers.
Coming Soon: Tiered Gifts
Building on our set of AOV tactics leading up to BFCM we are going to be launching tiered gifts in the coming weeks allowing you to offer a free gift at each tier instead of the % off discount.
Setting Up Discount Tiers
Dive into these new features and level up your plans for BFCM. Optimize your upcoming sale for better profit margins with Abra.