Most brands running on Shopify Plus have the same problem: the only promotion they can realistically execute is a percentage discount. Not because it's the best option, but because it's the easiest one. And easy is fine until you notice your margins shrinking and your customers timing their purchases around your next sale.
BXGY is a different tool for a different job.
A Different Way to Run BOGOs
Buy X Get Y promotions aren't a new concept, but the way most platforms handle them is limited enough to be barely useful.
Most BOGO tools activate only at checkout and offer very little flexibility around how rewards are structured. In practice, that usually means you’re just giving a product away at the end of the purchase. The promotion doesn’t influence how the customer shops, it simply applies a discount after the cart is already built.
Abra’s BXGY is designed to match how marketers actually think about promotions.
Customers can qualify in two ways: by purchasing a single product, or by purchasing a specific combination of products together. The reward can apply back to the item they bought or unlock a completely separate product. That's the difference between "buy 2, get both for $40" and "buy 3, get something else free."
From there, you choose how the reward is structured:
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Percentage off: a discount applied to the qualifying product or a separate reward item
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Amount off: a fixed dollar value applied to the qualifying product or a separate reward item
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Fixed price: the qualifying product or bundle unlocks at a set price
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Free gift: a separate product is unlocked for free when the purchase condition is met
That's fourteen distinct promotion configurations available out of the box, without writing a single line of code or creating new product SKUs.
Multi-BXGY means you can run a complex, layered campaign as a single promotion instead of building five separate ones. Market and channel targeting means that same campaign can look different depending on where your customer is shopping. Different country, different surface, different promotion. That's not something Shopify's native discount tools can do.
Built for the Storefront
The moment a promotion becomes visible matters. When customers see an incentive while they’re browsing, it changes how they build their cart. They add the extra item. They explore the catalog. They look for the reward.
With BXGY, dynamic strikethrough pricing updates across the storefront in real time as soon as a customer qualifies. This is how promotions actually change customer behaviour.
BXGY promotions can also be shared through private links, allowing brands to run targeted incentives for specific audiences like email subscribers, loyalty members, or wholesale buyers without exposing the promotion across the entire storefront.
Where BXGY Shines
BXGY tends to outperform traditional discounts when the goal isn’t just lowering the price, but influencing what customers add to their cart.
Here's when that matters:
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Increasing cart size: A second item feels like a reward rather than a discount, nudging customers to explore the catalog without cutting into your main product's price. Buy any hoodie, get a beanie 50% off.
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Driving product discovery: Sampling lowers the risk of trying something new. Buy any 3 products from the skincare collection, get a mini cleanser or serum for free. Works especially well in beauty, food, and supplements where getting a customer onto a second product changes their lifetime value.
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Moving specific inventory: The discount is hidden inside the bundle instead of sitting on top of your hero product. Buy three products from the Winter Apparel collection and get all three at 30% off. Clean way to shift seasonal overstock or slow-moving SKUs without touching your core pricing.
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Running margin-smart promotions: Calculate the impact to your margins in advance with fixed rate pricing. Buy 3 shirts, get the 4th shirt for $10. Keeps perceived value high and feels like a reward rather than a markdown.
None of these need a seasonal hook. No sale event, no holiday, no reason other than you want to move product, grow the basket, or introduce a customer to something new.
Getting Started
Setting up a BXGY takes minutes. The hard work is in deciding what behaviour you want to influence. Do you want customers to try something new? Increase quantity of items in the cart? Move a stale product?
Once that’s decided, create a new promotion in your Abra admin. Select “BOGOs and Fixed Pricing”. Set up your customer qualifiers and the offer. It takes less clicks than we’ve had coffee this year. For more information, check out our documentation.
The Bottom Line
If percentage discounts are currently your only real option, this gives you another one. If your promotion strategy has been on pause because discounts weren't worth the tradeoff, the cart growth was always there. Now you have a way to go after it.
BXGY is live now.
Design smarter gift campaigns.
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