Abra’s Free Gifts Just Got Better: The Gift of Choice

For most brands, gifts aren’t just a nice touch, they’re one of the most powerful tools in a marketer’s playbook. A well-placed gift can move inventory, surprise loyal customers, and turn a routine sale into a memorable experience.

Abra already gives brands a lot of ways to use gifting strategically. You can run:

• single-gift campaigns that unlock at checkout,
• tiered ladders that reward higher spending,
• collection-based gifts that align with what shoppers are browsing.
• localize gifts by market or currency,
• tailor them to specific audiences, like VIPs and customer accounts
• and even offer exclusive early-access gifts to your best customers.

The result is a flexible system that helps brands use gifting as a genuine growth lever, and not just a nice-to-have incentive.

Now, we’re adding even more control.

Selectable Gift with Purchase brings a new level of personalization to your campaigns. Shoppers can now choose the gift that fits them best, while you stay in full control of logic, thresholds, and margins.

Introducing Selectable Gift with Purchase

Until now, every Gift with Purchase campaign in Abra has been built around what you choose to offer.

Now, it can be built around what your customers choose to receive.

Selectable Gift with Purchase enables shoppers to pick their own free gift once they hit your spend threshold. The experience feels more personal for them, and more intentional for you.

Everything happens automatically. No private apps, no developer lift, and no lost gifts at checkout.

With Selectable Gifts, you can:

• Offer up to 10 unique gifts in a single promotion
• Include variant-level choices like size or flavor
• Run localized selectable gift pools by market or collection
• Combine gifts with other discounts in one clean campaign
• Align selectable gift options with specific collections

It’s the same gifting structure you already know in Abra, just with the option for choice built in.

Because great campaigns aren’t just generous; they’re designed with intent.

What Selectable Gifting Unlocks

Personalization That Converts

When shoppers can choose their reward, the experience feels tailored and not templated.

They’re more likely to add to cart, hit thresholds, and complete checkout because the incentive actually fits them.

Discovery Through Choice

Gifting doesn’t have to be about clearing shelves. It can be a low-risk way to introduce new or seasonal products. By curating which items appear as options, you decide what gets discovered.

Tiered Rewards That Build Momentum

Selectable gifting works seamlessly with thresholds.

Offer one gift at $75, a choice between two at $150, and a bundle at $200, so each tier feels like progress, not pressure.

Simple Setup, Seamless Logic

All of this happens in a single promotion.

Your customer sees clear choices; your team gets clean logic that plays nicely with every other campaign.

The Bottom Line

Before Abra, true gift-with-purchase campaigns were an operational headache, scattered across tools, scripts, and guesswork.

Now, they’re built right into your promotion strategy.

• Automatic activation when thresholds are met
• Selectable gifts that reflect shopper preference
• Reliable logic that protects your margins

Because in the end, the best promotions don’t just give customers more. They give them choice.