Buy three tees, get the fourth one free. Spend $300, get a tote. Add a really great gift when the cart hits $500.
For the biggest enterprise retailers, running a promotion like this across hundreds of stores isn't particularly novel. They've invested in the infrastructure to build sophisticated promotions and make them work at the register.
For brands building on Shopify, getting that kind of promotional flexibility has traditionally meant working around the platform, investing in custom development, or keeping the promotion simple.
That's the problem Abra was built to solve.
Brands use Abra to build BOGOs, tiered gifts, bundles, different discount values across products, market-specific offers, and other complex promotions without custom development.
And now, they can run them through Shopify POS too.
Abra is now live on Shopify POS
Abra now has a UI extension for Shopify POS Pro. It lives on your smart grid as a tile, so there's no new interface to learn and it's just a tap away.
Promotions are built in Abra's admin, giving marketing teams the power to build unique promotions for different locations and manage it all from one place.
Easily create POS-exclusive discounts, while your online store and app see different promotions. You can build different offers by market when the same campaign needs to work differently around the world. So imagine each of your locations looks this clean:
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UK: £50 Off
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US: $50 Off
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EU: €50 Off
And when the promotion is active at the register, it automatically applies as the cart qualifies. Jim from the UK can watch the £50 Off apply in real-time, with no additional time and effort from the staff ringing them through.
What that looks like at the register
An Abra Promotions tile sits on your POS smart grid, labeled with whichever promotion is currently live. Staff tap it and select their discount. From there, all your staff needs to do is scan, with dynamic strikethrough pricing showing the savings as each item comes up. We'll handle the rest.
One promotion, a different offer in every market
A single Abra promotion can carry a different discount structure for every market you sell in. Your US retail locations run 50% off at $200 with a gift at $300. Your UK locations run the gift at the lower threshold and the discount higher up, because that's what converts there. And your AU store can offer tiered gifts to easily get rid of overstock.
Nobody at the counter chooses between them. The store's market decides which offer is live, and the register applies it.
A different % off on every product, under one discount
Not 20% off everything. 30% off the jackets, 15% off the boots, 10% off the accessories your margin can't give more than that on.
As staff scan, each item takes its own value. No lookup sheet, no exceptions to memorize, no mental math at the counter. The register already knows what every product is worth in this campaign.
Bundles and Gift with Purchase offers that hold together
Buy three, get the fourth free. Buy a top and a bottom, get both at 30% off. Spend $75, get a gift.
These are offers that incentivize. They're also the ones that fall apart fastest at a manual counter, because staff have to recognize the combination, price it correctly, and then make that same judgment hundreds of times before closing.
Run through Abra, the condition gets checked and the reward gets applied on its own.
A POS Promotion Control Center
Build and schedule promotions from head office, so store managers can activate them in one tap and trust they'll end on time.
Create POS-exclusive discounts, tailor offers by market, and manage what's running from Abra. Your retail team gets the promotion they need without having to set it up themselves.
Your team stays in control
Abra handles the promotion mechanics automatically, without taking control away from the people behind the register.
Staff can tap through tiers to help customers reach the next offer, while eligible discounts apply automatically as the cart qualifies.
And when the situation calls for an exception, a manual discount applied at the register always takes effect.
On Shopify Plus, eligible promotions can also stack in store, so a single line item can receive multiple discounts without adding another process for your team to manage.
Your staff doesn't need to be the promotion engine. They get to do the thing retail is actually good at: help the person in front of them.
Bring your best offers in store
Your promotion strategy shouldn't be limited by what's practical to execute at the register.
Run the offers you want, in the markets and channels where they make sense, without adding complexity for the teams bringing them to life.