Learn how a MAP-regulated brand replaced discount codes with frictionless, auto-applied promotions that improved the customer experience while simplifying promotion management.
Last 90 days
4.9×
Higher conversion with Abra
15×
Combined revenue lift per visitor
The Challenge
Operating in a MAP-regulated industry meant every promotion came with a tradeoff, if they could even run one. The team needed to deliver a seamless customer experience without publicly advertising discounted prices or creating operational complexity.
“Being in a MAP regulated industry, we really can’t be competitive without Abra.”
The Solution: Remove Friction
Abra solved the problem on two fronts: improving the customer experience while simplifying day-to-day promotion management.
For customers
- Auto-applied promotions from email, SMS, Alia, and private campaigns.
- Dynamic strikethrough pricing from landing page to checkout.
- No discount codes to remember or enter.
“Email is one of our biggest channels. With Abra Links, customers click straight into an auto-applied promotion, making the entire experience completely frictionless.”
“The Abra x Alia integration is great because customers opt-in and the discount immediately applies…”
For the marketing team
- Schedule promotions weeks in advance.
- Preview campaigns before they launch.
- Combine discounts, gifts, and shipping into a single promotion.
“I have four or five promotions scheduled right now, and I know they’ll work like they need to work.”
“We use the All-in-One discount most heavily…it’s so convenient to mix and match product, order and shipping discounts.”
Built to Evolve
What began as a solution for MAP-compliant promotions has evolved into an ongoing partnership. Today, the team is expanding into custom storefront messaging and SDK-powered experiences that make promotions feel even more integrated into their brand.
“It feels like we’re building alongside the Abra team, not just using their software.”
“A great team who is heavily involved to reduce customer friction and streamline internal workflows.”