Build Variant-Level Promotions Without the Manual Work

Build Variant-Level Promotions Without the Manual Work

Shopify Plus merchants with large catalogs already have structured product data. Metafields, ERP syncs, bulk tags. It’s all there. The problem is none of it carries into your promotion.

So when it’s time to run a targeted campaign, you’re back to square one. For merchants with large catalogs, that means selecting products and variants one by one until the build becomes a project. Teams face the same tradeoff every time: spend the hours to build it right, or create a blanket discount and move on. One eats your afternoon. The other eats your margin.

Introducing Metafield Variant Selection

Metafield Variant Selection lets you filter products and variants for a promotion using any Shopify metafield you already maintain. If your product data syncs into Shopify via metafields, that structure can now drive your promotions directly. Instead of selecting items manually, you define the criteria and Abra applies the promotion to every matching product or variant at once.

It works across every Abra promotion type, and setup takes minutes using Shopify's Bulk Editor, a CSV import, or a script you already run.

What You Can Build

Quiet markdowns on slow-moving variants. Discount specific sizes or colors without a sale badge or sitewide signal. Shoppers see a lower price. The rest of your catalog stays untouched.

Loud clearance sales at the variant level. When you need to move stock fast, make it visible. Run a clearance campaign on exactly the variants you want to clear without pulling the rest of the product into the sale.

Market-specific variant promotions. Match your promotions to your warehouse reality. Apply different discounts to specific variants by region without duplicating campaigns or managing separate builds.

Fixed-price variant bundles. Build a bundle around a specific colorway, size, or style and set a fixed price for it. No broad discount, no extra SKUs, no developer required.

Getting Started

Setting up Metafield Variant Selection takes minutes. Assign a metafield to the relevant products or variants using Shopify's Bulk Editor, a CSV import, or a script you already use. Then create a new promotion in Abra, filter by that metafield, and apply. The campaign is ready before your next meeting.

For a full walkthrough, check out the documentation.

The Bottom Line

Targeted promotions have always been possible in theory. The manual work just made them impractical at scale. Metafield Variant Selection removes that constraint. If your catalog is already organized in Shopify, your promotions can be too.

Metafield Variant Selection is available now across all Abra promotion types.