If you’ve invested in a mobile app for your Shopify store, you already know the potential: mobile shoppers convert at higher rates, and app users are more loyal than web customers.
But if your app isn’t delivering the results you expected, you may be missing key strategies to boost installs, engagement, and ultimately, sales.
The good news? With the right approach, you can transform your ecommerce mobile app into a high-performing revenue channel. Let’s dive into what might be holding your app back and how Tapcart and Abra can help you get things growing.
Why Your Mobile App Might Be Underperforming
Rather than staring at the topline sales, it’s important to identify the bottleneck that is affecting your growth.
- Low Install Rates: If customers aren’t downloading your app, they’re not seeing the benefits of your mobile experience.
- Low Engagement: Even if your app is installed, it may be sitting idle on a customer’s phone without a compelling reason to open it.
- Friction in Checkout: A clunky experience with exclusive offers can lead to cart abandonment, negating the benefits of higher mobile conversion rates.
Without the right incentives and engagement tactics, your Shopify store’s app risks becoming just another forgotten icon. Here’s how to change that.
How Tapcart and Abra Supercharge Your App Performance
1. App-Exclusive Discounts to Drive Downloads
Why should customers download your store’s app? Give them an irresistible reason.
With Abra’s app-exclusive discounting feature, you can create special offers only available in your app. Customers are more likely to download and engage with your app when they know they’ll get unique savings not available on your website.
With Abra you can be more aggressive with that app-exclusive discount, with the confidence that it can’t be used without installing the app first.
2. Push Notifications to Bring App Customers Back
Once your store’s app is installed, you need to keep customers engaged. Push notifications are one of the most effective ways to drive repeat visits and boost conversions.
Using Tapcart’s push notifications with Abra-powered promotions, you can:
- Send targeted alerts about flash sales and app-only deals
- Notify customers of personalized discounts
- Activate discounts via push notification with Abra
With push notifications, your app stays top of mind, making it easier to bring customers back. Using Abra to actually apply those unique offers drives an increase in the conversion rate as well as AOV.
3. Personalized Promotions to Increase Retention
Generic discounts only go so far. To keep customers engaged, you need promotions tailored to their shopping behavior.
Abra’s advanced discounting engine allows you to create highly targeted offers, such as:
- VIP-only promotions for your most loyal customers
- Gift with purchase offers to drive emotional buying behavior
- Tiered discounts to drive the average order value
By delivering relevant and timely offers, your app becomes a personalized shopping destination, not just a copy of your website.
Key Takeaways
Your app should offer an exclusive experience, giving customers a reason to download and engage
Push notifications combined with app-only promotions can drive repeat visits and higher conversions
Personalized discounts help retain customers and build long-term loyalty
Ready to Unlock Your App’s Full Potential?
Don’t let your mobile app go underutilized. With Tapcart and Abra, you can turn your app into a high-converting sales channel.