Unlock the full potential of your promotions with Abra’s latest enhancement - the ability to combine a ‘Gift with Purchase’ (GWP) offer with other Shopify discount types. We understand that flexibility in promotions is key to successful campaigns, and that’s exactly what we’re delivering.
Over Black Friday we saw many merchants launch a gift with purchase to increase their average order value and conversion rate. Very often merchants use price markdowns on strategic products in addition to discount codes. We added the ability to combine these for some of our largest merchants over Black Friday and Cyber Monday, and are excited to roll it out to everyone.
Getting Set Up with Abra’s GWP Combinations
It’s simple to enable combinations for your GWP offer:
- Navigate to your existing GWP promotion in Abra, or click to create a new one.
- Click on the offer to edit.
- Select all the combinations you want to apply in the new ‘Combinations’ section.
- Save your changes.
Make sure to update your Shopify discount codes to combine with other product discounts for this to work with Abra’s Gift with Purchase offer.
By setting both discounts to combine with each other, you’ll provide a seamless and rewarding checkout experience.
Seamless Integration with Shopify Discounts
Our new GWP feature is designed to work hand-in-glove with Shopify’s existing discount capabilities. Now, you can effortlessly stack your GWP with product, order, or shipping discounts (e.g., get a free gift when you spend $100 or more, and save 10% off your entire order), providing your customers with an even more compelling reason to shop.
Dive into Shopify’s guide on discount combinations to get started.
Smart Discounting: Navigate Shopify’s Limitations
We know that every percent off counts, and it’s crucial to be aware of Shopify’s limitations on combined discounts. If a customer is eligible for multiple discounts on a product, Shopify automatically applies the largest discount.
For more detailed information on these limitations, check out this guide from Shopify.
Ready, Set, Promote!
With Abra’s new combination feature, you’re all set to create more complex and attractive promotions that work smarter, not harder. Increase your margins and delight customers with offers that truly stand out.
As always, to learn more about how Abra can assist you, please don’t hesitate to reach out to us.