We’ve all been there. Scrolling through hundreds of Father’s Day gift guides, and shuffling through endless tabs comparing the prices of ten similar—but different—leather wallets.
While BFCM (Black Friday Cyber Monday) is universally known as the juggernaut of ecommerce, your customer’s purchasing appetite is also at an all time high around Father’s Day. That’s why it’s mission critical for you to bookmark this guide and mark your calendars this June 18th. Buckle in as we unpack how you drive sales and make your cash registers sing this Father’s Day.
Much like BFCM, Father’s Day can serve as a pivotal moment for your business, altering your sales trajectory for the remainder of the year. However, as with any significant sales event, success lies in preparation. At Abra, we are passionate about sharing our knowledge to ensure your Father’s Day sale campaign leaves a lasting impression and significantly boosts your revenue.
It’s straightforward, and divided into four parts:
- Deciding on Your Offer
- Creating an Abra Promotion
- Preparing Your Store
- Driving Sales with Your Owned Channels
Let’s dive into each phase, step by step.
1. Deciding on Your Offer
Father’s Day is a time when customers are actively searching for deals. The first step in planning your campaign is determining what compelling offers you can present and who your buyer might be. These could range from discounts to bundled deals or even free shipping.
When selecting your offer, take into account what your competition might be doing. However, remember, it’s not just about price; it’s about value. Think about ways to enhance the perceived value of your products. Customers have their own perception of your product’s desirability which influences the price they’re willing to pay. Discounting too much might hinder your perceived value, whereas discounting minimally might not influence your customer’s appetite to buy.
2. Creating an Abra Promotion
An essential step sandwiched between deciding on your offer and preparing your store is creating a unique Abra promotion. This is a distinctive approach which can make your Father’s Day sale stand out against competitors, driving a wave of new sales
An Abra promotion is about invoking the magic in your offers – making them hard to resist. It’s about effectively transforming a regular deal into a promotion that simply converts.
When crafting your Abra promotion, consider these three elements:
1. Exclusivity: Shoppers love feeling like they’re getting something special. An exclusive offer or product that’s only available for a limited time can create a sense of urgency and enhance the perceived value.
2. Personalization: Use data and insights to tailor your offers to different customer segments. A personalized offer is more likely to resonate and result in a purchase.
3. Transparency: Show your customers what they’ll be paying! Being clear and transparent with your customers about their discounts, and applying those discounts throughout their whole shopping experience will certainly increase the success of your promotion.
The key to a successful Abra promotion is creativity. Remember, the goal is to enchant your customers, evoke excitement, and ultimately, inspire them to hit that ‘purchase’ button. With the right touch of Abra, your Father’s Day sale could be the magical event of the year your customers are eagerly awaiting.
3. Preparing Your Store
A memorable shopping experience is key to a successful sale. Ensuring your store is prepared for the influx of customers is essential. Take the time to check that your website is optimized for speed and mobile use, as a large number of shoppers will be browsing and purchasing from their smartphones. Most importantly, make sure your inventory is fully stocked and your shipping processes are streamlined.
On the promotion front, prominently display your Father’s Day sale offers on your homepage and product pages. Consider adding a promotion banner on your home page which delivers a consistent message throughout your customer’s shopping journey. Not sure how-to do this? We’re here for you. A part of creating an Abra promotion is setting up notification banners to let users know when their promotion is applied.
4. Preparing Your Store
Your owned channels are the vehicles that will drive customers to your Father’s Day deals. Utilize your email lists, social media accounts, and blog posts to inform your customers about your sale.
Plan a series of promotional emails leading up to the sale, revealing bits and pieces of what you’ll be offering. Use your social media platforms to tease the sale and build anticipation. Consider both paid and organic channels and thoughtfully weave in your discounting strategy. We’ve seen companies lower their cost of acquisition on social media by leveraging codeless discounts to increase their average order value with an add more, save more strategy.
Alternatively, write an unbeatable Father’s Day gift guide, carefully curating a selection of your products. Remember, consistency is key. Maintain a uniform message across all channels to create a cohesive marketing strategy.
And just when your customers are drawn in and curious, send them a unique Abra link featuring an exclusive promotion. Whether you’re looking to treat your VIP customers via email, share a public promotion via socials or revive dormant customers, Abra has you covered.
Your Father’s Day sale could be the turning point your ecommerce store needs. With this guide, expect to supercharge your marketing campaign through a robust promotion strategy. Draw from the power of BFCM’s approach, tailor it to the unique aspects of Father’s Day, and get ready to celebrate the fruits of your labor. Remember, a successful sales event starts with a plan.
At Abra, we’re always here to help guide you in your ecommerce journey. Let’s work together and make this Father’s Day Sale a memorable one!