One of the most important steps you can take to optimize conversions is to improve the performance of your email and SMS signups. Every merchant has an email or SMS capture popup on their storefront, but how many of them actually convert well? In this post we will show you how you can make your advertising dollars work even harder.
Amped.io have built a reputation as the experts in high-converting popups, and we have worked together to make them even more powerful.
I have used them for my store Bull and Cleaver and saw a +200% increase in conversion. With numbers like that, we wanted to share a guide for all our merchants so they could take advantage as well.
Get More Emails With Amped and Make Them Convert Better
When using Abra together with Amped, not only do you increase the conversion rate of your popup, you get more of those fresh signups that buy immediately on their first visit. This makes it a perfect optimization for the middle of your marketing funnel, and an effortless one-time setup that brings you sales right away.
The way we make this work is by auto-applying the discount using a promotion link generated through Abra, or a JavaScript event that changes the prices on your storefront.
Setting Up Abra With Your Amped Popup
Applying Abra From an Amped Popup via a Link
The simplest and fastest method to trigger the Abra promotion in Amped is by adding the Abra promotion link to the button in the last step of your Amped popup flow. After your customer submits their email address, you can have them activate the promotion and have the discounted pricing applied right away instead of waiting for them to check their email.
Applying Abra via JavaScript
If you want customers to shop your store while adding multiple items to cart, you may want to consider using JavaScript to apply it in the background without refreshing or redirecting from the page.
The Amped and Abra teams will be happy to set this up for you, but for the developers out there here is an example snippet you would add as a custom action to the closing button in the last step of the Amped popup flow:
// REPLACE OFFER-CODE TO YOUR OFFER CODE BELOW //
var apply_abra_discount_code = 'OFFER-CODE';
///////////////// 🛑 DO NOT EDIT BELOW THIS LINE 🛑 /////////////////////
// Check if apply_abra_discount_code is defined
if (typeof apply_abra_discount_code === 'undefined') {
console.error('apply_abra_discount_code is not defined.');
} else {
// Check if window.Abra and window.Abra.activate are available
if (window.Abra && typeof window.Abra.activate === 'function') {
window.Abra.activate(apply_abra_discount_code);
} else {
console.warn('window.Abra.activate is not available. Retrying in 3 seconds...');
// Set a timeout to retry after 3 seconds
setTimeout(function() {
if (window.Abra && typeof window.Abra.activate === 'function') {
window.Abra.activate(apply_abra_discount_code);
} else {
console.error('Retry failed: window.Abra.activate is still not available.');
}
}, 3000);
}
}Setting Up Your Amped Popup
Dive into these new features and start leveling up the way your popups interact with your customers. For more insights and tips on leveraging Abra for your ecommerce success, check out our Conversion Labs Blog.
To get help setting this feature up for your store, book a demo with us.