Father’s Day is a major moment for gifting and a key revenue opportunity for brands. In 2024 alone, shoppers were estimated to spend $22.4 billion on Father’s Day gifts, according to the National Retail Federation. That’s a huge market to tap into customers looking for meaningful, value-packed ways to show appreciation.
But let’s be honest: finding the right gift (and the right offer) isn’t always easy. Customers want presents that feel thoughtful, come with extra value, and don’t involve jumping through hoops at checkout.
That’s where Abra’s new multi-class discounts come in. They let you combine multiple types of discounts — like a product discount, free shipping, and a gift with purchase — all under one simple code. That means less friction for customers and more flexibility for you.
If you haven’t seen it yet, check out the full announcement here.
Ready to make Father’s Day your best-performing gifting event yet? Here are three promotions you can run with multi-class discounts:
“Father’s Day Essentials” Deal
Offer: 15% off Father’s Day Collection + Free Shipping + Free Gift with Purchase
Why it works:
Gifting can be overwhelming, but a focused Father’s Day collection simplifies decision-making, especially when you throw in perks like free shipping and a bonus gift. Auto-adding the gift makes the experience feel premium and seamless.
“Give More, Save More” Discount
Offer:
- Spend $50 → 10% off
- Spend $100 → Free Shipping
- Spend $200 → 15% off
Why it works:
Father’s Day is an occasion where people want to go above and beyond, and this tiered discount encourages that generosity. It rewards customers for putting extra thought (and spend) into making dad’s day special, helping you lift average order value without needing deep discounts across the board.
“Something for Every Type of Dad” Deal
Offer:
- 10% off the Grooming & Self-Care Collection
- 15% off Outdoor & Grilling Gear Collection
- Free Shipping sitewide
Why it works:
Not all dads are the same, and your discounts don’t have to be either. Offering varied discounts across collections while still using a single discount code helps you tailor offers by product margin, while giving customers a personalized way to shop for the father figure in their life.
Father’s Day is your chance to show up with offers that feel thoughtful, valuable, and easy to redeem, just what today’s shoppers are looking for. With Abra’s multi-class discounts, you can bundle up meaningful promotions that drive more conversions and make your store the obvious choice for Father’s Day gifting. Set your campaigns live, and let your discounts do the heavy lifting.
Ready to build your Father's Day campaign? Head into the Abra app and start combining discounts your customers will love.