Since launching our gift with purchase functionality last November, we have been impressed with the response. As I mentioned, I had been burned in the past by unreliable apps and we wanted to build something solid that helped merchants improve their conversion rates.
With our launch we have seen merchants both increase their effectiveness with our upsells for Gift with Purchase and the ability to turn them on with our links, which makes smarter A/B testing possible.
As more merchants have been using the platform, we have had inspiration to expand what we make possible. But first, let’s take a look at some benefits of running a gift with purchase promotion.
Rev Up Conversions and Safeguard Your Profits
With discounts, striking the perfect balance between boosting conversions and safeguarding profits is key. While hefty discounts might initially lure in customers, they often come with a hefty price tag for your bottom line and brand image. Rather than diving headfirst into deep discounts, why not entice your audience with the allure of complimentary gifts? Offering a little something extra can work wonders in driving conversions without compromising your profitability.
Level Up Your Average Order Value
Tap into the power of GWP promotions to inspire customers to add a little extra to their carts. By incentivizing purchases above a certain threshold with freebies, you not only bump up your average order value but also open the door to upselling and cross-selling opportunities across your product lineup.
Cultivate Brand Devotion
Personalized gift-giving is like sprinkling magic dust on your customer relationships. With our GWP solutions, craft targeted campaigns tailored to specific audience segments, whether it’s your die-hard subscribers or fresh-faced signups. By showering your customers with thoughtful gestures, you’ll foster deep-rooted loyalty and transform casual shoppers into die-hard brand advocates.
Inspired by Some of the Biggest Apparel Brands on Shopify
We have been working with a 9 figure shoe brand that is looking to level up the experience of their gift with purchase offers.
Their ask was a pretty simple one – they are selling shoes, so their customers need to pick sizes. This week it is live and available to all our merchants.
What’s New
Select eligible collections
Fine tune your GWP to work only on the collections you want to drive focus towards.
Upsell based on quantities or spend
Our gift with purchase allows you to choose quantities of certain products or dollars spent to earn the gift to move inventory or increase AOV.
Allow customers to choose a variant
Select multiple variants of a product as eligible for your free gift. Then have your customers pick the size, color, and style they like.
Setting Up Abra For Your Apparel Promotion
We put merchant experience first and as always setting up our new feature is very simple.
-
Create a new promotion in Abra
-
Create a new offer by selecting Gift with Purchase as the offer type
-
Specify product quantity or minimum spend for your offer
-
Select the eligible variants you want to make available as your gift and save your changes
-
Add a gift with purchase banner to your product template, or other template on your store
-
Save and copy your abralink to your GWP promotion and view it on all eligible products
-
See your promotion in action with the gift with purchase banner on the product page
-
Select the free gift variant option and add it to cart as a free gift
Setting up Your Own Gift With Purchase
Dive into these new features and start leveling up the way you do promotions. For more insights and tips on leveraging Abra for your ecommerce success, check out more content on our Conversion Labs Blog.
To get help setting this feature up for your store, book a demo below.