Shopify’s native discount system covers basic offers that serve as a good starting point, but many growing merchants find them limiting, especially when trying to run complex, performance-driven campaigns.
Abra makes it easy to build flexible, layered promotions that drive bigger carts, boost conversion, and create a better shopping experience without custom development work needed on your end. Whether you want to offer free gifts, combine multiple incentives in one code, or run geo-targeted promos, Abra helps you get more from every promotion you launch.
Below is a comparison of how Abra compares to Shopify’s native discounts:
Feature Comparison
| Abra | Shopify | |
|---|---|---|
| Strikethrough pricing from discount codes | ✅ | ❌ |
| Run multiple discount types using one code | ✅ | ❌ |
| Run multi-value discounts | ✅ | ❌ |
| Tiered volume discounts | ✅ | ❌ |
| Auto-add gift with purchase | ✅ | ❌ |
| Market-specific promotions | ✅ | ❌ |
| Private-link promotions | ✅ | ❌ |
| App-exclusive promotions | ✅* | ❌ |
*With Tapcart integration
Abra combines Shopify’s native capabilities with its own powerful features to help you run smarter promotions with less effort. The app is designed to be easy to set up and manage, so you can launch advanced campaigns quickly and confidently.
With Abra you can:
- Combine incentives (like free shipping + discount + gift) into one discount
- Run cleaner, more flexible sales without discount conflicts
- Launch geo-targeted or app-exclusive offers effortlessly
- Apply strike-through pricing for certain customers with a link
- Eliminate the need for your team to add any scripts, hacks, or custom development
The result? Seamless promotions that increase average order value and give you more control over your margins.
Why Choose Abra?
Abra isn’t just about powerful discounts, it’s about unlocking smarter promotion strategies. Whether you’re running a major Black Friday sale with strikethrough pricing, targeting VIP segments, or setting up evergreen offers that convert behind the scenes, Abra gives you the flexibility to tailor campaigns to your goals. Many merchants use it to power high-intent moments like welcome flows, cart and browse abandonment, or personalized offers via email and SMS.
With support for bulk codes and advanced discount logic, Abra makes it easy to run personalized or one-time offers at scale without workarounds. You can launch campaigns that increase AOV, reduce checkout friction, and improve the experience across every channel. Built on Shopify’s new Discount Function API, Abra is fast, reliable, and ready to grow with your business. Want to see it in action? See how our Multi-Class promotion works.